Growth Leadership for Scaling Companies.
I help leadership teams turn traction into repeatable growth.
As an embedded fractional leader, I build the strategy, commercial structure, and focus required to scale with confidence.
What I Do
Growth. Built—not just advised.
I partner with leadership teams to design and build their growth function—aligning positioning, go-to-market strategy, marketing, sales, and customer experience into a cohesive system.
This often includes:
Clarifying value proposition and unique selling proposition
Designing and refining go-to-market strategy
Building marketing and sales plans tied to growth goals
Establishing processes, metrics, and accountability
Selecting and implementing the right tools and technology
Supporting early team design and hiring
The goal is to build capability that lasts—and doesn’t depend on me being there forever.
Who I Work With
I work with early-stage companies that have a solid product or service—and real potential—but need help building the foundation for growth.
Most often, that looks like:
20–100 employees
Post-startup, early seed or pre-Series A
Founder-led or small, tight-knit leadership team
Limited or no dedicated sales or marketing leadership
These teams usually don’t need more ideas. They need clarity, structure, and someone to help get things moving.
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Designing and evolving go-to-market strategies that align product, marketing, sales, and customer experience around a clear growth plan.
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Building clear, scalable processes so growth doesn’t rely on heroics or tribal knowledge.
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Aligning teams around a cohesive customer journey to support sustainable growth—from first touch through retention.
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Implementing the right tools and systems to support growth, visibility, and execution—without unnecessary complexity.
Where I Build
These are the types of growth work I’m most often brought in to lead.
A Bit About Me
Thriving in fast-paced, dynamic environments, I work with leadership teams to turn traction into repeatable growth. I embed as a fractional executive, building the commercial foundations, operational systems, and team alignment required to scale with confidence.
My experience spans Sales, Marketing, Operations, and Customer Success across industries including Consumer Packaged Goods, supplements, manufacturing, animal health, and technology. This breadth allows me to:
Align strategy and execution across teams to accelerate growth
Break down silos and design scalable processes that outlast any one contributor
Translate complex data, workflows, and P&L insights into actionable, results-driven solutions
Build high-performing teams and operational structures that sustain momentum
I work best with leaders who value pragmatism, accountability, and building systems that scale.
How I Work
I work on a fractional basis, typically equivalent to one to two days per week.
Engagements are focused on ownership and outcomes—not hours logged.
This gives early-stage teams access to senior growth leadership without the cost or risk of a full-time hire.
Based in Kingston, Ontario, I work on-premise locally and support hybrid engagements across the Toronto–Ottawa corridor. I also partner with companies across Canada and the United States, working fully remotely and traveling for key in-person leadership sessions, as needed.
The intention is always to build internal capability and momentum, then step back as teams take ownership.
Fit Check
For this to work, fit comes first. We need to work quickly to make sure you see value. Fast. Here’s a quick way to see if I’m likely to be a good match for your team.
You have a real product or service.
You’re post-startup with early traction.
You want hands-on support, not just advice.
Growth is a priority, but feels reactive or unclear.
You want to build systems that scale.
You’re ready to plan beyond short-term tactics or quick fixes.
You are open to change.
You are ready to build. Together.
Engagement Models
Every engagement is unique. Most work is structured as a multi-month fractional partnership with defined objectives and a clear build-and-transition approach.
01
Growth foundation &
strategy work
02
Ongoing fractional
growth leadership
03
Go-to-Market build-out & transition to scale
Engagement structure will vary based on your objectives—we’ll work together to define what will deliver success.
Let’s Talk
If this sounds like what you’re working toward, I’d love to hear more.
